Free Crib for Valentine’s Babies
Lets start with this marketing masterpiece. It seems like IKEA is going to have to give away hundreds of these things, as if procreation wasn’t already encouraged enough on February 14th, now young couples can view it as an easy $99. However, the date is very specific. Note that the child must be born EXACTLY 9 months from today for the offer to be valid. The number of cribs they would have to give away would be astronomically larger had the only stipulation been the date of conception.
Even though the promotion is free, IKEA is getting young families to use their furniture as the first piece they introduce to the new addition in their lives. The baby will grow up physically surrounded by IKEA and the couple is more likely to buy other IKEA products for their blooming family when they come in to claim their crib. The more people IKEA can encourage other people to make, the more furniture will be needed in the world.
Not quite sure how the bookshelf would work… but this hilarious, creative ad certainly speaks to the durability and confidence IKEA has in their small, lightweight products. Why even buy a regular mattress when you can spend all day translating Swedish and putting together a coffee table with your significant other, and then promptly snap a leg off getting carried away? IKEA certainly is known for a being innovative and creative and on this special occasion they are encouraging their customers to be the same.
Chairs in a Compromising Position
Someone’s gonna get a splinter with this one. I’m not sure what IKEA’s suggesting here…but man those chairs look sleek and sturdy. Gotta give it to the Swedish again for leaving very little room for interpretation. Beyond their peculiar stacking ability, these chairs appear both cheap and functional. If you didn’t want a normal, living-room chair before, now you’re thinking of different ways you could use them. Which of these ads is your favorite?